Analytics
Track post performance, engagement metrics, and optimize your content strategy with analytics insights.
Analytics & Insights
Track your LinkedIn performance and optimize your content strategy with LinkAssist analytics.
Performance Metrics
Post Analytics
| Metric | Description |
|---|---|
| Likes | Number of reactions on your post |
| Comments | Total comments received |
| Shares | Times your post was shared |
| Views | Impressions (how many saw it) |
| Engagement Rate | (Likes + Comments + Shares) / Views |
| Click-through Rate | Clicks on links / Views |
Campaign Analytics
| Metric | Description |
|---|---|
| Total Campaign Engagement | Sum of all post engagement |
| Best Performing Post | Highest engagement in series |
| Average Engagement | Mean engagement per post |
| Engagement Trend | Change over campaign duration |
| ROI Metrics | If tracking conversions |
Profile Growth
| Metric | Description |
|---|---|
| Follower Growth | New followers over time |
| Profile Views | How many viewed your profile |
| Search Appearances | LinkedIn search visibility |
| Connection Requests | Incoming connection requests |
Accessing Analytics
- Go to Dashboard → Analytics
- Select time period: 7d / 30d / 90d / All time
- View summary metrics and detailed breakdowns
Understanding Your Data
Engagement Rate Benchmarks
| Rate | Performance |
|---|---|
| < 1% | Below average |
| 1-2% | Average |
| 2-4% | Good |
| 4-6% | Excellent |
| > 6% | Exceptional |
Engagement rates vary by industry and audience size. Compare your posts to each other rather than external benchmarks.
Content Insights
Discover patterns in your content performance:
- Best performing topics -What subjects resonate?
- Optimal post length -Short vs. long posts
- Effective formats -Lists vs. stories vs. tips
- Hashtag performance -Which tags drive reach
- Image vs. text -Do images boost engagement?
Timing Insights
Learn when your audience is most active:
- Best posting days -Which days get most engagement
- Optimal posting times -Hour-by-hour breakdown
- Worst performing times -When to avoid posting
- Audience active hours -When they're online
Audience Insights
Understand who engages with your content:
- Top engaged industries -Where your readers work
- Audience seniority -Job levels of engagers
- Geographic distribution -Where they're located
- Engagement patterns -How they interact
Using Analytics to Improve
Double Down on Winners
- Identify your top 5 posts by engagement
- Note common elements (topic, format, time)
- Create more content with those elements
Learn from Low Performers
- Find posts with below-average engagement
- Identify what was different
- Avoid those patterns in future posts
Optimize Posting Schedule
- Check Timing Insights for best times
- Adjust your default posting time
- Test and compare results
Refine Your Topics
- Review Content Insights for top topics
- Identify gaps or underperforming areas
- Focus on high-engagement subjects
Analytics API
For developers, analytics data is available via API:
GET /api/analytics?period=30dResponse includes:
- Summary metrics
- Post-by-post breakdown
- Engagement trends
- Timing insights
Privacy & Data
- Analytics are based on public LinkedIn engagement data
- We don't access private messages or hidden content
- Data is refreshed periodically (not real-time)
- Historical data is retained for your account lifetime
Pro Tip
Export your analytics to CSV for deeper analysis in spreadsheet tools. Go to Analytics → Export → CSV.